About EFX

Pioneering Visual Effects
and Immersive Realities

Welcome to EFX, a dynamic and innovative company that has been at the forefront of revolutionizing the world of visual effects and virtual reality. As a proud member of the esteemed Prasad Group of Companies that was initially established by the legendary filmmaker Mr. L.V. Prasad, EFX has seamlessly merged cutting-edge technology with years of industry expertise to create captivating visual experiences that leave audiences awestruck.

Our Legacy and Expertise

With deep-rooted ties to the film industry and a legacy spanning many years, EFX has consistently pushed the boundaries of creativity and technical prowess. Pioneers in providing VFX services to the largest of studios in the US and supported by the largest completely integrated postproduction house, Prasad Corp, EFX is privy to the latest technology in this space and upgrade our hardware regularly to push the boundaries of this space in India. Our team of talented artists, engineers, and visionaries is dedicated to crafting breathtaking visual effects that transport viewers to new dimensions of storytelling. Our commitment to excellence has earned us an Academy Award, Golden Globe, and several other National/International awards in this space as well as a reputation as industry leaders, and our work for over 15+ years with a total title count of 5000+ projects continue to leave an indelible mark on both the entertainment and technology sectors.

Unleashing Imagination Through Visual Effects

At EFX, we understand the power of visual effects in enhancing narratives and bringing imagination to life. Whether it’s seamlessly integrating digital elements into live-action footage or conjuring fantastical realms from scratch, our artists thrive on turning creative concepts into jaw-dropping reality. With an extensive portfolio servicing some of the largest film production studios, postproduction houses, broadcasters, OTT platforms and media archives in India and around the world, EFX has been instrumental in shaping the visual landscape of contemporary media.

Virtual Reality Redefined

Beyond the realm of traditional visual effects, EFX is a trailblazer in the world of virtual reality (VR) in India. Our team is driven by a passion for immersive experiences, harnessing the potential of VR technology with the help of Unreal Engine to transport users into entirely new dimensions. From captivating simulations to interactive storytelling, our VR endeavors push the boundaries of what is possible and engage audiences in unprecedented ways. One of the first movers to create a complete VR experience zone, Area 51, in Prasadz (Prasad Group of Companies) Hyderabad, gave us the necessary tools to understand this innovating space to gauge it’s needs moving forward and how to make it accessible & enjoyable for everyone.

A Synergy with the Prasad Group

As a part of the illustrious Prasad Group of Companies, EFX benefits from a network of expertise and resources that spans the entire spectrum of media and entertainment. This synergy allows us to leverage a vast pool of talent and cutting-edge infrastructure, ensuring that our creative endeavors are backed by a solid foundation of technical excellence and industry knowledge giving us the necessary tools to scale at an exponential rate for various project needs.

Our Services

POINT CLOUD DATA
UNREAL ENGINE SUPPORT
3D ENVIRONMENTS
VIRTUAL REALITY
MATCH MOVE
COMPOSITING
ROTO
PAINT
BEAUTY
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Our Vision for the Future

As we stride confidently into the future, EFX remains committed to pushing the envelope of creativity and innovation. Our vision is to continue shaping the visual and virtual landscapes, creating experiences that inspire, entertain, and challenge the limits of human imagination.

Join us on our journey as we redefine the possibilities of visual effects and immersive realities. EFX invites you to be a part of a world where creativity knows no bounds and where every frame is a canvas waiting to be transformed into a masterpiece.

Vision

EFX Interactive

Contact us today to embark on an
unforgettable creative adventure.

CALL US

Contact Us

USA office

  • 115 N. Hollywood Way, Suite 200 Burbank,
    California 91505
  • +1 818 861 7419

india office

  • 28, Arunachalam Road, Saligramam,
    Chennai - 600 093
  • +91 44 40025100
  • Info@efxmagic.com